As Hayek points out in another context, the tendency to denigrate the importance of economic values results in part from "the erroneous belief that there are purely economic ends separate from the other ends of life." In reality, economic ends are inseparable from our other purposes; we value money, for example, "because it offers us the widest choice in enjoying the fruits of our efforts." The "contempt in which 'merely' economic considerations are often held," Hayek writes, is "in a sense
... quite justified in a market economybut only in such a free economy":